After suffering years of digestive pain, Marina, Nurture Me Nature's founder, wanted to create a healthy product that would make her stomach, and her tastebuds, feel happy. So she started the world's first and only company making organic, paleo, nut- and gluten-free, seed-based baking mixes. Using custom hand-drawn illustrations, Riser created a light-hearted, nature-focused identity that feels healthful and optimistic. The studio chose soft watercolor washes to convey the freshness and purity of the product and its ingredients. Custom typography was developed to give the brand personality and an approachable feel. Rather than clutter the pack with violators, Riser highlighted product benefits in the leaves of trees for a clean, harmonious look.